The CAWF Plastic Pollution Reduction Program creates awareness and understanding of pollution caused by plastic products. 

While CAWF works to increase the recycling of most plastics, there are some plastics that cannot be effectively recycled and are often contributors to the growing epidemic of plastic pollution in oceans and fresh water sources. These problem plastics include the plastic microbeads contained in personal care products that are washed down the drain but too small to be captured by wastewater filters, as well as single-use plastic grocery bags, which are lightweight enough to be blown out of trash cans and landfills and eventually end up in waterways.